Those with an “information” motivation are primarily drawn to ideas, learning, and understanding how things work. Their curiosity drives them to explore knowledge in various forms.

They often enjoy spending time in bookstores, attending seminars, conducting research, or asking thoughtful questions. What they focus on—whether it’s people, places, objects, or activities—usually depends on their secondary interest. They have a strong desire to analyze and make sense of the world.

While they might not always use the information they gather, they typically want to understand its potential applications. Personally, they may find themselves constantly seeking out new knowledge, sometimes before they’ve had the chance to fully apply what they’ve already learned. Careers in research, academia, publishing, or library sciences often suit this type well.

They might say something like, “We checked out that new restaurant—it was fascinating to see it so full on a Tuesday night. Turns out, most of the guests were attending a meeting about a proposed marina project, which could have an impact on local real estate values.”